Internet Plumbing and Heating Market Report

Key areas of insight include:

Some of the companies included:

Amazon, Argos, Asda, B & Q, Bath Empire.com , Bathroom City, Bathroom Express, Bathroom Heaven, Bathroom Supplies Online, Bathrooms.com, Bathstore, Better Bathrooms, BHL, BPS Direct, Choice Bathroom Shop, Discounted Heating, Doble Bathrooms Direct, Grafton, Graham, Harding Import Export, Heat and Plumb, Homebase, Inspired Heating Solutions, J D Williams & Company, Jewson, John Lewis, Next, Online Bathrooms, Online Home Retail, Otto UK, Plumb Center, Plumbnation, Pure Bathrooms, QS Supplies, Sainsbury's, Screwfix, Shop Direct Home Shopping, SMR Bathrooms, Tapstore.com, Tesco, Total Bathrooms, Travis Perkins, Trueshopping, Ultra Finishing Group, Victoria Plumb, Warmrooms, Wickes, Wilkinson, William Dobson Bathrooms.

Market Overview

Product Trends

Supplier Review


Report Summary

The internet is the fastest growing channel of the overall UK plumbing and heating products market and has experienced strong growth levels in the last 5 years, and in 2015, the internet distribution market for plumbing products increased by 28% on the previous year. Shower controls and bathroom taps is the largest sector of the internet plumbing market, followed by bathroom furniture and accessories, baths and sanitaryware, heating products such as boilers and standard radiators, shower enclosures, screens and trays, towel warmers and decorative radiators.

It is estimated that in 2015 around 80% of plumbing products sold on the internet are through specialist online plumbing retailers, of which a majority are pure-play retailers that do not have a showroom and only trade online. There are now some very large online specialist distributors. Non-specialists account for around 20% of the total internet plumbing market and include merchant/trade outlets, marketplace websites such as Amazon and eBay, and other retail outlets. Non-specialists also include plumbing manufacturers that may make specific products available for consumers to buy online.

Own-label products sold on the internet are performing particularly well, and some leading specialist online plumbing retailers are exploiting this opportunity by exclusively supplying own-label lines. Online retailers have also been seen to expand the number of plumbing brands they offer, while also using popular keyword search analysis and ended up diversifying into a different product area altogether.

While the internet plumbing market has continued to increase as a result of an improving UK economy and housebuilding levels and the added convenience and low prices offered by online purchasing, forecasts indicate that the pace of growth will gradually start to slow down as this market matures. The timing of this change of pace, however, is difficult to estimate, with ongoing technological developments influencing buyer behaviour. It is estimated that the UK internet plumbing and heating market will increase by over 52% between 2016 and 2020.


List of Report Contents

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