People's showering habits revealed in survey
Image caption The survey challenged assumptions about how long people spent showering each day A survey, using innovative technology, has offered an insight into people's showering habits. The average shower lasted eight minutes - much longer than previous studies suggested , using almost as much water and energy as the average bath. The information was compiled from "data loggers" that recorded 2,600 showers by 100 families over a 10-day period. The survey was carried out by producer Unilever, which wanted to find out how people were using their products. According to the data, an eight-minute shower used 62 litres of hot water, compared with an average bath's 80 litres. And, it suggested, that if people were using a power shower - an appliance that adds extra pressure to the water flow - then an eight-minute shower would require twice as much water and energy as a bath. Hilde Hendrickx, a behavioural scientist in Unilever's R&D department, said that the...