Beauty brands not native to America have invaded the market over the past few years — occupying prime shelf space everywhere from Sephora to Target. But instead of erecting walls to keep outsiders at bay, U.S. consumers have wholeheartedly embraced the hair, makeup, and skincare crazes from foreign lands as if they were their own. (Perhaps beauty products are even better than an olive branch?) Korean beauty, for example, is such a big hit that several stores (like Nordstroms) have devoted precious square footage to the country’s cosmetic exports, while K-themed pop-up shops (like Glow Recipe’s Glow Studio in New York City) and subscription services deliver goods straight to your door (there’s Soko Glam’s Klog Box and Mishibox to name two popular options ) abound from coast to coast. But Korean companies aren ’t the only ones interested in expanding their territory and capturing the hearts (and complexions) of an adoring American public : Argentina, Brazil, Britain, Canada, France, an...
